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Customer Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Survey "Customizing Cars"

Dear participant,

my name is Bastian Büchel and currently I'm writing my master's thesis in industrial engineering at Pforzheim University of Applied Sciences and TECHART Automobildesign GmbH. Therefore, I need your help to give me further insights into your general opinions and get an understanding of your connection to a car.

The goal of the survey is to find out what customization needs do people and especially Porsche driver have and how they feel about customizing their (Porsche) car resp. an electric car.

Thus, I want to find out how the need for customization especially in a luxury segment is changing, as well as the changing point of view of customizing an electric car.

The survey is anonymous and all the information you provide will not be distributed or published in any way. 

1

Which state do you currently live in?

Choose an option
2

What is your gender?

Select one answer
3

How old are you?

4

Which of the following attributes are most likely to apply to you?

Choose at least one and a maximum of three options.
5

From your perspective: I am searching for...

Choose at least one and a maximum of two options.
6

From your perspective: For me, luxury means ...

Choose at least one and a maximum of three options.
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Survey "Customizing Cars"
7

Do you have a Porsche car?

Select one answer
8

Which one?

If you have more than one, please list all Porsche cars you have right now resp. you are using mostly.
9

How often are you driving your Porsche?

Select one answer
10

Are you interested in additional modifications for your Porsche model? If so, how would you like to individualize your car?

Choose at least one and a maximum of three options.
11

Which explicit part would you like to expand or substitute more individual?

12

How would you prefer to buy additional customization for your Porsche?

Choose at least one and a maximum of two options.
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Survey "Customizing Cars"
13

Could you imagine buying an electric car?

Select one answer
14

If you would own an electric car: How important would customization be for you?

1 star - less important 5 stars - very important
15

Do you prefer a pre-configured car or a car that you specifically customized by yourself?

Select one answer
16

Would you consider customizing your electric car by after market providers?

Select one answer.
17

What aspects are most important to you in a car?

Choose at least one and a maximum of five options.
18

What aspects are most important to you in an electric car?

Choose at least one and a maximum of five options.
19

If you could rent a car, would you like to have customizations on the car making it look more luxurious and / or sporty?

Select one or more answers
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Survey "Customizing Cars"

Thank you very much for your participation!

This will help me a lot finishing my masters thesis.


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