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HiddenGems

Thank you for taking the time to speak with us today. We’re working on HiddenGem, a travel app that helps users discover unique, off-the-beaten-path experiences that are personalized to their interests. We’re interested in learning more about your travel habits and experiences to better understand your needs and preferences. Your feedback is invaluable to us as we refine and improve the app. As a token of our appreciation, you will receive a $25 Starbucks gift card for your participation. This interview will take about 15-20 minutes, and there are no right or wrong answers—just your honest thoughts!

Shall we begin?

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1

Can you tell us about your most recent travel experience?

How did you plan your trip and find places to visit?
2

How do you usually decide on destinations or places to visit when planning a trip?

Do you use any travel apps or websites?
3

What do you value the most when looking for places to visit while traveling?

Uniqueness, affordability, location, etc.
4

Have you ever tried to find lesser-known yet amazing spots while traveling? How did you go about finding them?

How successful were you in finding these places?
5

What do you think is missing from the current travel apps or websites you use?

What features do you wish they had?
6

When you're exploring a new city or country, do you prefer a more personalized experience, or do you stick with popular tourist spots?

Why is that your preference?
7

If you could design the perfect travel app for discovering hidden gems, what features would you include?

8

Would you find it helpful if an app could suggest unique and less-known spots based on your travel history or preferences?

What information would you be willing to provide for personalized recommendations?
9

How important is it for you to see user reviews or photos when deciding whether to visit a place?

How do these influence your decision?
10

Would you be likely to share your own experiences or hidden spots on an app like HiddenGem? Why or why not?

What would encourage you to contribute?