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GAP X Jungle Linen Moves Ad Campaign
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
What is your age range?
Select one answer
18-21
22-29
30-39
40-49
50-59
60-69
70+
2
What is your Gender identity?
Select one answer
Woman
Man
Non-Binary
Agender
Other (please specify)
3
Do you consider GAP a clothing brand you would purchase clothing from for yourself?
Select one answer
Yes
No
4
When was the last time you purchased clothing from GAP?
Select one answer
In the last month
Less than 6 months ago
More than 6 months ago
Over a year ago
More than 5 years ago
Never
5
What age would you consider the average shopper at GAP?
Select one or more answers
Under 18
18-24
25-34
35-44
45-54
55-64
65+
6
Please now watch this new ad campaign by GAP for their new linen collection: Linen Moves. After watching please rate the advert on the star scale below, with 5 being the best score
7
Had you seen this advert prior to this survey?
Select one answers
Yes
No
8
What words come to mind when you watch this advertisement? Please provide a minimum of two words.
9
Did you know the people featured in this advert. Please tick all that apply.
Select one or more answers
I know Tyla
I know Jungle, the artist of the song
I know the dancers from the Jungle music video
I do not know any of the people in this advert
10
Does the ad campaign make you want to buy the new linen collection?
Select one answer
Yes
No
11
Who do you think was the target audience for this advert?
Select one or more answers
Under 18
18-24
25-34
35-44
45-54
55-64
65+
No target audience
12
What did you like most about the advert? If nothing please answer N/A
13
What did you dislike most about the advert? If nothing please answer N/A
14
Would you now consider GAP for future clothing purchases?
Select one answer
Yes
No
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