Spotify Premium Subscription Survey
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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What Drives Spotify Premium Subscriptions?
1
What is your age?
17-24
25-30
31-40
41-69
2
How often do you use Spotify?
I do not have a Spotify account
Never (I have an account but don’t use it)
Rarely
Occasionally
Daily
Weekly
3
What type of Spotify account do you currently use?
Free
Premium
Student
Family
Duo
4
How important is it for you to have access to all Premium features (e.g., ad-free experience, offline listening, unlimited skips) when using Spotify?
Not important → Very important
5
Which Spotify Premium feature do you find most appealing and why?
Ad-free listening, Offline downloads, High-quality audio, Unlimited skips, Other
6
If you are a Premium user, what was the main reason you decided to subscribe?
Ad-free experience
Better audio quality
Unlimited skips
Offline downloads
Access to all features
Other
I haven’t subscribed to Spotify Premium
7
If you are a free user, what is the main reason you haven’t subscribed to Spotify Premium?
Cost
Satisfied with free features
Don’t use it enough
Already paying for a different music platform (e.g., Apple Music, YouTube Music, etc.)
Other
I’m already a Spotify Premium subscriber
8
How satisfied are you with the features provided in Spotify Premium?
Please rate your satisfaction on a scale of 1 to 5.
9
What could encourage you to subscribe to Spotify Premium?
10
In your opinion, what could Spotify improve to enhance the Premium subscription experience?
Please provide your suggestions.
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