Spotify Premium Subscription Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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What Drives Spotify Premium Subscriptions?
1

What is your age?

2

How often do you use Spotify?

3

What type of Spotify account do you currently use?

4

How important is it for you to have access to all Premium features (e.g., ad-free experience, offline listening, unlimited skips) when using Spotify?

Not important → Very important
5

Which Spotify Premium feature do you find most appealing and why?

Ad-free listening, Offline downloads, High-quality audio, Unlimited skips, Other
6

If you are a Premium user, what was the main reason you decided to subscribe?

7

If you are a free user, what is the main reason you haven’t subscribed to Spotify Premium?

8

How satisfied are you with the features provided in Spotify Premium?

Please rate your satisfaction on a scale of 1 to 5.
9

What could encourage you to subscribe to Spotify Premium?

10

In your opinion, what could Spotify improve to enhance the Premium subscription experience?

Please provide your suggestions.