Questionnaire for marketing research on consumer preferences for chocolate

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Chocolate preferences


Dear respondent!


We conduct research on consumer preferences for chocolate products. Your answers will help us better understand the wishes of consumers and improve the quality of products offered on the market. Participation in the survey is anonymous, and the results will be used only in a generalized form for analytics.


Instruction:

Please answer the questions according to your personal impressions and preferences. The questionnaire contains different types of questions: open, closed and scale questions. It will only take a few minutes of your time.


Thank you for participating in our research!

The main part of the questionnaire:

1

How often do you buy chocolate?

(closed question with a selective answer)
2

What type of chocolate do you prefer?

(closed question with a selective answer)
3

How would you rate the quality of the chocolate you usually buy?

(scale questions) Rate from 1 to 5, where 1 is very low quality and 5 is very high quality.
4

What characteristics are most important to you when choosing chocolate?

(closed question with a selective answer)
5

Where do you usually buy chocolate?

(closed question with a selective answer)
6

Do discounts and promotions influence your decision to buy chocolate?

(alternative question)
7

What brands of chocolate do you buy most often?

(open question)
8

Is the natural composition of chocolate important to you?

(alternative question)
9

How often do you buy chocolate for gifts?

(closed question with a selective answer)
10

Do you pay attention to the design of chocolate packaging?

(alternative question)
11

If there was a new chocolate on the market, what would make you want to try it?

(closed question with a selective answer, you can choose several options)
12

Describe your favorite type of chocolate.

(open question)

Information about the respondent

(closed and alternative question)

13

Your gender:

14

Your age category:

15

Your profession:

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