Protein Bar Insights
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Protein Bar Customer Survey
1
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
2
What is your gender?
Select 1 answer
Male
Female
Non-binary
Prefer not to say
3
What is your current occupation?
Select one or more answers
Student
Employed full-time
Employed part-time
Self-employed
Unemployed
Retired
Other (please specify)
4
What is your monthly income range in CZK?
Select 1 answer
Under 41,667 CZK
41,667 CZK - 83,333 CZK
83,333 CZK - 125,000 CZK
125,000 CZK - 208,333 CZK
208,333 CZK+
5
How would you describe your lifestyle? (Select all that apply)
Select one or more answers
Active and health-focused
Busy and fast-paced
Relaxed and laid-back
Social and outgoing
Family-oriented
6
When do you typically consume protein bars?
Select one or more answers
Breakfast
Mid-morning snack
Pre-workout
Post-workout
Afternoon snack
Dessert
Other
7
How many protein bars do you consume in a typical week?
Select 1 answer
0
1-2
3-4
5+
8
What is the main reason you consume protein bars?
Select one or more answers
Meal replacement
Energy boost
Fitness goals (muscle gain, weight loss)
Convenience
Snacking
Other (please specify)
9
Where do you typically purchase protein bars?
Select one or more answers
Grocery stores
Drug stores
Online
Convenience stores
Health food stores
Gyms
Other (please specify)
10
Where do you typically expect to find protein bars in stores?
Select one or more answers
Health food aisle
Checkout counters
Snack aisle
Other (please specify)
11
How many protein bars do you typically purchase at once?
Select 1 answer
Single bar
2-3 bars
4-6 bars
Box of 12
Other (please specify)
12
What is the maximum price you are willing to pay for a single protein bar?
Select 1 answer
Less than 30 CZK
30 CZK - 49 CZK
50 CZK - 69 CZK
70 CZK - 99 CZK
100 CZK or more
13
What flavors of protein bars do you usually prefer? (Select all that apply)
Select one or more answers
Chocolate
Peanut Butter
Vanilla
Fruity Flavors (Berry, Mango, etc)
Coffee
Coconut
Caramel
Cookies & Cream
Other (please specify)
14
What factors influence your decision when purchasing protein bars? (select all that apply)
Select one or more answers
Price
Flavor
High protein content
Low sugar content
Brand
Allergy- friendly
Packaging & Design
Nutritional Value (e.g., vitamins, fiber, etc.)
Other (please specify)
15
How important are the following factors when choosing a protein bar?
Not important
Slightly Important
Moderately Important
Important
Very Important
Flavor
High Protein content
Low sugar content
Price
Allergy- friendly
Nutritional Value (e.g. vitamins, fiber, etc.)
Brand
Packaging & Design
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