Marketing Community Based Tourism

Firstly, I would like to thank you for taking the time to fill in this questionnaire. By doing so you are helping me greatly with my thesis and also graduating.

This questionnaire is about your opinion regarding the marketing of community based tourism. Community based tourism is a form of tourism where the local community has substantial control over. These communities have invited outsiders to experience their customs, food, lifestyle, and set of beliefs. The host community manages both the impacts and the benefits of this tourism strengthening their local economy.

The results of this questionnaire will remain anonymous.

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1

What is your gender?

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2

What is your age?

3

What is your nationality?

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4

Have you had an experience with community based tourism in the past?

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5

In what country have you had a previous experience with community based tourism?

6

What is your main interest when it comes to community based tourism?

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7

On a scale of 1 to 5 (1 being not important at all, 5 being very important) how important is it to you, that the community based tourism you are participating in, benefits all parts of the local community and not just a few?

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Not important
Very important
8

Which one of these tourists typologies best explains yourself as a tourist?

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9

When researching where to book your trip, which channels do you normally use?

Select one or more answers
10

Which of these factors do you mostly base your opinion of a company on?

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11

What social media channels do you use?

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12

On a scale of 1 to 5 (1 being not important at all, 5 being very important) how important is the quality of the company website as an effect on making a booking with that company?

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-2
-1
0
1
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Not important
Very important
13

Through what channel do you prefer to book your trip?

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14

If all options were available how would you prefer to pay for your trip?

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15

How often would you like to be in contact with your agent during your trip? (This would be through a call or through text message)

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16

Through what channel would you prefer to be in contact (before and after your trip) with the company you have booked with?

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17

How much personal information do you feel comfortable with sharing with your booking company so they can best understand your wishes and needs?

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18

How often would you like to see a company post on your Facebook or Instagram timeline?

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19

How often would you like to receive newsletters with new campaigns and new offers from the company?

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20

In what way would you like to give feedback to the company after having experienced their product?

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