KONGRES BAROMETER - Annual research on industry trends by Kongres Magazine

Each year, we conduct a comprehensive study regarding the most pressing topics within the meetings industry. This year, our readers unanimously selected the topic of marketing and sales and the impact of artificial intelligence in this field. 

Your questions have shown that you are keen to learn what works in marketing and why. We will seek an answer to this topic and uncover which solutions you should consider in 2024. In addition, our study will discover how AI tools will impact marketing and sales in the future. 

The findings of the study will be shared with all respondents and readers of Kongres Magazine.

The questionnaire consists of five segments and will take ten minutes of your valuable time to complete. To reward your cooperation, five lucky winners will receive the Power to the Meetings book by Gorazd Čad. 

We thank you for your answers and participation in our research in advance.

Kongres Magazine team

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WHAT WORKS IN MICE MARKETING AND SALES?

SEGMENT A: TELL US ABOUT YOURSELF

What is/was your organisation's primary business?

Which of the following best describes your company or organisation?

Which of the following best describes your primary job function at your company or organisation?

Which generation do you belong to according to your year of birth?

From which markets do the majority of your clients come from?

What keeps you up at night as a meeting planner?

How many times a day do you look at social media?

How much time do you spend on social media per day?

How often do you post on social media?

Which AI tools do you use most often?

Your answers will contribute to high-quality and internationally comparable data. The success of the research depends on your participation. We will be immensely grateful for your time.

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WHAT WORKS IN MICE MARKETING AND SALES?

SEGMENT B: MARKETING

Which adjective best describes how you feel about your chances of achieving marketing objectives in 2024?

Select one answer

Which of the following marketing challenges do you face heading into 2024?

Select all answers that apply

Please specify where you plan to prioritise your marketing/communications budgets in 2024.

Do you have an active database of buyers in a CRM system?

Select one answer

If you answered yes, how large is your database?

Select one answer

Which marketing tactic will be the most important in the future?

Change the order according to your preference (1. - most important, last - least important)

Please evaluate how important the following martech tools are for your business.

(1-not important, 2-less important, 3-so so, 4-important, 5-very important)

How useful will the following sources be when finding information about events, meeting destinations or event venues?

Rank according to importance (1. - most important, last - least important)

How satisfied are you with international MICE associations as marketing generators?

Select one answer

What kind of content has proven to be the most effective for achieving your marketing goals?

Choose 3

Can you think of three best-case practices of great marketing that come to your mind?

Think of three for destinations and three for providers

Your answers will contribute to high-quality and internationally comparable data. The success of the research depends on your participation. We will be immensely grateful for your time.

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WHAT WORKS IN MICE MARKETING AND SALES?

SEGMENT C: SALES

How do you know your MICE sales were successful?

Select one answer

Do you have a way to measure and track the ROI of your MICE sales activities?

Select one answer

Are you using any of the following sales indexes?

(mark the ones you use in your company, or add your own)

Has your company increased its effort on the following sales activities in 2023?

Select one answer in each row

Do you feel that attending B2B trade shows and exhibitions will stay an important part of MICE sales in 2024?

Select one answer

Do you feel that FAM TRIPS will stay an important part of MICE sales in 2024?

Select one answer

In your experience, which B2B trade shows have proven to be the most effective and bring the highest ROI for your company?

Select up to five answers

What sources of information about the meetings industry do you rely on personally?

In what areas do you think your company should invest to increase sales efficiency?

Where do you see the biggest challenges in terms of marketing and sales in 2024?

Your answers will contribute to high-quality and internationally comparable data. The success of the research depends on your participation. We will be immensely grateful for your time.

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WHAT WORKS IN MICE MARKETING AND SALES?

SEGMENT D: SOCIAL MEDIA

What do you use social media for?

Select one or more answers

Why do you follow famous MICE brands on social media?

Select one or more answers

Do you use social media to market your business?

Select one answer

Approximately what percentage of your company’s overall marketing budget was spent on social media marketing in 2023?

Select one answer

Which of the following has a negative impact on how you view brands on social media?

Select one or more answers

What are your key social media marketing goals?

Select one or more answers

Rate the following social media sites by their importance for your business.

Change the order according to your preference (1. - most important, last - least important)

Rate the following social media chat tools by their importance for your business.

Change the order according to your preference (1. - most important, last - least important)

What are the key challenges you face when it comes to conducting social media marketing?

Select one or more answers

What are the biggest challenges to generating NEW LEADS on social media?

Select one or more answers

Your answers will contribute to high-quality and internationally comparable data. The success of the research depends on your participation. We will be immensely grateful for your time.

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WHAT WORKS IN MICE MARKETING AND SALES?

SEGMENT E: AI IN MARKETING

How would you classify your understanding of AI in marketing?

Select one answer

Which of these tools have you used in your marketing operations?

Select one or more answers

What are your top concerns about AI, if any?

Select one or more answers

How important is AI to the success of your marketing in 2024?

Select one answer

Mark which purposes you used AI for in the past twelve months.

Select one or more answers

What do you think about the quality of AI-generated texts compared to human-written content?

Select one answer

Which jobs in marketing and sales have the highest risk of AI disruption?

Select one or more answers

In which fields do you think we will use AI the most in 2024?

Select one or more answers

Mark what you have created with the help of AI at your events.

Select one or more answers

Which technologies do you think will impact event organising in the future?

Select one or more answers

Your answers will contribute to high-quality and internationally comparable data. The success of the research depends on your participation. We will be immensely grateful for your time.

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WHAT WORKS IN MICE MARKETING AND SALES?

Are there any other insights or takeaways about MICE marketing you’d like to share?

If you would like to receive a copy of the final report, please write your e-mail address:

Your answers will contribute to high-quality and internationally comparable data. The success of the research depends on your participation. We will be immensely grateful for your time.

We sincerely thank you for taking part in our annual Kongres Barometer survey!

We will publish the findings at https://kongres-magazine.eu/